Attraction Marketing has taken on a life of it's own since the wave of "The Secret". or "Law of Attraction". But what is attraction marketing and is it really as powerful as people claim.
So what is Attraction Marketing? Attraction Marketing is all about connecting to people thru building relationships..Which can be done by simply allowing people to connect or identify to you without a product or service being attached to the relationship. It's like a magnet.
Despite what most people think, people are drawn to people that they trust and like or better they are drawn to people that they can identify with. But when the Internet took off like gang busters, the human element became a missing piece of the puzzle. Which caused the failure rate of home based business seekers to rise.
It's been said that 97% of the people in home based businesses fail, WHY? because most people trying to start a home based business are employees and have no clue how to market and have been taught to sell, sell, sell. Out of desperation, people throw up a website and send out advertising bragging about how their business is the biggest and the best. Never realizing that regardless of how good their product or service is people do not want to be sold. Attraction marketing eliminates the need to sell because if you build a relationship with a prospect, they will sell themselves on YOU and not the product or service.
So how does one attract an endless flow of traffic and avoid the pitfalls that will have your prospect leaving faster than they came.
1. Start with your story, no matter how new you are, there is a story behind you that someone else can identify with. Connecting to the prospect will keep them coming back to you.
2. Do not contact a person that has not requested a call back. I get numerous calls per day from some unknown person trying to pitch me on their business. What a turn off and immediately I know that that person has no clue how to market and is not making any money..Why would I join them?
3. Offer your prospect something of value..A newsletter, training, etc..Everyone is looking for something and if the prospect is given something that will truly add value their business, who do you think they will trust and like?
4. Never lead with your sales pitch..Remember people do not want to be sold, let them make the decision to join you..If it's their decision, they will stay in your camp.
These are just a few pitfals to avoid when starting an Attraction Marketing Campaign. For more info go to <A HREF="http://itsthebenjamins.weebly.com">free training</A>
Rhonda Smith
CEO
RKS ENTERPRISE
503-701-3770
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